HubSpot CRM quality software

HubSpot Data Standardization and CRM Cleanup

Standardize HubSpot names, emails, phone numbers, websites, domains, states, countries, capitalization, whitespace, placeholders, and custom values with previews before approval.

Run a free HubSpot audit Compare plans

Reusable cleanup recipes

Save repeatable rules for capitalization, whitespace, phone numbers, URLs, states, countries, and other common HubSpot fields so future cleanup follows the same standard.

Before-and-after previews

Review the current value beside the proposed standardized value before anything is written back to HubSpot.

Phone and URL normalization

Convert inconsistent phone and website formats into predictable values that improve searching, matching, routing, and reporting.

State and country cleanup

Map abbreviations, misspellings, and inconsistent geographic values to an approved set without manually editing each record.

Placeholder-value detection

Flag values such as test, unknown, N/A, repeated characters, and other entries that make records look complete when they are not.

Risk-based bulk approval

Apply low-risk formatting changes efficiently while requiring individual review for changes that could alter routing, identity, or revenue data.

Clean up the CRM without losing control

LeadRecoverly is read-only by default. Paid changes require the correct plan, workspace role, preview, approval, and server-side validation.

See how LeadRecoverly works